Skip to content

Email Marketing At Your Auto Repair Facility

Email Marketing allows you to email both prospective customers and existing customers alike. Allowing you to share information about your auto repair facility, holiday deals

Email marketing isn’t just about email, if you use it properly, it can be the content machine that drives the rest of the vehicle autonomously.

Email Marketing allows you to email both prospective customers and existing customers alike. Allowing you to share information about your auto repair facility, holiday deals, coupons, or giveaways. Email marketing is also efficient enough to coincide with Social media accounts, allowing you to turn email coupons to social content to be shared. Email marketing can also the fun side of what we do. If you like to work on your business, you want to learn how to talk to your customer base. A funny but ‘relevant to your shop or community’ post… that’s all it takes. Even once a month is better than nothing. This is slowly turning into a basic requirement of survival and is most certainly a brand equity or recognition driver.So how hard is it to do email marketing at your auto repair facility? First, your auto repair software should allow a method for you to export your customer list. Once you can get your customers to a medium where you can create newsletters to email them, that’s the hard part… unless you use CAR.
Let’s break it down to where the potential for content is and where it aligns with your values as an auto repair shop. Please realize, this is where you can do it and it’s considered mostly acceptable. You do what suits your style and your business. We’re just trying to get the gears turning.Looking To Open Up An Auto Repair Facility?
We’ve all been there, tired and frustrated with our boss.  You get the feeling that you can absolutely do this better than they can… and you want to do this better than they do it.  So you start to dream about what it would be like if you ran your own auto facility. Funny thing about our dreams, they don’t account for the brick walls you’ll run into.  Lucky for you and your dreams, we account for quite a few of them in this article. 
We are going to lay out the challenges, that we are aware of, that ‘soon to be shop owners’ may face and need to consider.  Please note that our experience, is from a densely populated area, local laws might make it harder or easier to accomplish some or all of these tasks.  This is meant to be used as a guide on what to expect and the type of research to do when trying to open a shop in your local area.
Where It All Starts

Budget:  All of this costs money to start.  The less you plan for, the more expensive things get. You can save significant time and money finding an existing facility that is abandoned or is for sale already and has the equipment you need to get you started.
Patience:  Nothing happens at the speed of light these days, unless you’re using CAR on your mobile device.  A lot of time is spent waiting on the input or response of others. Pick a method to manage all of the tasks.  We outline how to build a team with your gmail account. You can also organize everything in your plan to open a business with Gmail using the same logic to track tasks, save documents and have mobile access to everything.
Research: You want to survive the first 5 years?  Get used to asking a ton of questions, to anyone who will help you or hear you out.  Ask questions about everything, and most importantly… ask yourself and do your own homework.

 
Questions to consider asking yourself, others, and/or Google:

How many shops are in a 4 mile radius?
What’s the population in the 3 surrounding towns, plus the one I’m in?
How many households?
How much money do I have for this investment into my future? The sub questions here are insane.  What’s my projected monthly expenses? How long can I survive after having setup the business?
Are there other people I can partner with in this endeavor?
Does this location have parking?
What’s the crime like in this area?
What’s the traffic like? Go there, morning, noon and night… get to know your potential new neighborhood before you sign on the dotted line.

Now that the easy stuff is out of the way.  Let’s dig in.
Potential Emails:
Holidays –
Every month usually has one hallmark or real holiday, some months have two! Ever get an email wishing you a “Happy Presidents Day, here’s a coupon to use at our store!”… they don’t send them because they don’t work. Welcome to the machine.
Every month usually has one hallmark or real holiday, some months have two! Ever get an email wishing you a “Happy Presidents Day, here’s a coupon to use at our store!”… they don’t send them because they don’t work. Welcome to the machine.
One cool job a month –
Did it make you happy with your choice to be a shop owner? Can it be photographed or recorded in 15 seconds or less? Can it be photographed and described in 2 sentences or less?
Did it make you happy with your choice to be a shop owner? Can it be photographed or recorded in 15 seconds or less? Can it be photographed and described in 2 sentences or less?
One funny story a month –
Did it make you or a team member laugh? Can it be photographed and described in 2 sentences or less?
Did it make you or a team member laugh? Can it be photographed and described in 2 sentences or less?
One lesson a month –
We’re learning EVERY day. Share something. Human nature loves a good story, share yours.
We’re learning EVERY day. Share something. Human nature loves a good story, share yours.
Your Team

Let me start by saying, they are not your employees. Treat them as such and they will treat it as a job not a career. I can’t stress how important this aspect it.  The world is changing at an alarming rate and this industry is no exception right now.  If you want to ensure longevity you need to prepare to share the burden and some of the benefits, in order to attract employees that build a team.
A lot of people let their ego drive their initiative to do more.  Sometimes it can work out but more often than not, it burns people out and you’re left alone wondering why you can’t “find good help”.  As a business owner, I made the choice to involve our team members in all company decisions. This doesn’t mean they have the final say, this means they have a say.  When your team members have a say, they are more vested in everyone’s success.
In addition, we are going to make an assumption here.  We need to in order to provide a good example. We are going to assume that you, the person reading this article, have technician experience and you want to open a shop because you can and will do things better.  First, congrats. That feeling is amazing. Second, research till you question everything…. THEN, execute.
If you are the good technician, you are going to need at least ONE more team member to start.  That team member will inevitably become the shop manager if you can do this correctly. Here are the responsibilities that you are NOT aware of as a technician.

Who’s going to answer phones?
Who’s going to monitor your social media?
Who’s going to deal with happy and/or irate customers?
Who’s going to follow through on parts orders?
Who’s going to make estimates and get customer authorizations?
Who’s going to keep your paperwork in order so you can review it on weekends?

If you’re a technician and you’re serious about opening up a business in this industry in today’s world… the very first hire needs to be someone who is going to keep the business moving, according to your vision.  You can not focus on being great at repair and running a front office. You can try to do both for a while, but you will eventually burn yourself out. The amount of mental energy it takes for you to switch from one role to the next, is exhausting beyond measure.
Your team and your vision to build this team… is your greatest long term asset. Please note, this is not the definitive guide on how to open an auto repair business. This is merely a guide to get you to start thinking about the things you will need to worry about to run a successful business in nearly every industry… but especially the auto repair industry.That’s it. That how easy it is to start the ball. Follow that playbook on rinse and repeat… with some unique variations to show you’re real… and that’s how you develop a social media presence to help you establish your service as a brand. For as little at $250 month, you can do what companies couldn’t do for $250 an hour 20 years ago.
CAR’s shop management software helps make the integration simple with easy access to MailChimp.
Like the message but not sure you’re ready to dive in? We can help! No pressure, let us know your needs and we’ll give you the viable solutions we can provide. Still don’t want to do it? Reach out to us and discuss your needs and we’ll make it work with your budget.
We can premake all of the month holidays and set them up in your MailChimp account for a one time fee of $250. Includes each major calendar or hallmark holiday for that month, with the exception of August because it has no holidays… it is the holiday!
Digital media marketing is fast evolving, our team has been in the forefront of this space practicing what we preach. Our unique and custom solutions work with you to connect with your community.Follow through with this article by reading about our other experiences in the auto industry, where we pass on lessons about running a business in 2018. This is focused on the auto repair industry, but there is plenty here that can be applied forward to help other businesses get off the ground and noticed locally.  Even though the businesses may differ significantly, the challenges of getting noticed and operating efficiently are similar.

Part 1 – Challenges Of The Auto Repair Business In 2018 Part 1
Part 2 – Auto Repair Business Marketing Challenges In 2018 Part 2
Part 3 – Advertising For Auto Repair Businesses In 2018 Part 3
Part 4 – Software For Your Auto Service Facility In 2018 Part 4
7 Basic Steps Of The Auto Repair ProcessUsing CAR’s auto repair software is a natural transition to the digital age.
Our auto repair software is so easy to use, we explain CAR through tutorial videos that are almost all 2 minutes or less each. 
Contact us for a demo and find out why we are the “Process that leads to Profits!”